This information is used to operate our websites, provide you with the services, improve them over time, monitor analytics and statistics, and enable us to sync and resolve payment issues with our business partners (including clients, vendors, and affiliates).
It is important to note that we may provide third-party content or links to third-party websites or applications, or include features that allow you to connect your account with third parties, such as financial institutions or social media platforms like Facebook.
Anytime you leave our Sites or Services or interact with third-party features or websites, you should also read the applicable third party’s privacy policies and terms of service to make sure you understand how they might collect and share information about you (approaches and philosophies can be different).
How We Use Your Information
We use the information we collect through our Services to provide, maintain, and improve our Services, including:
Serving targeted advertisements: We use your data to provide you the relevant information based on your interests, search queries, and the sites you visit.
We use the information we collect to select and serve advertisements that we or our business partners think may be of interest to you. These advertisements may be served on the browser or device from which the information was collected, or on a different browser or device that we have linked to the browser or device from which the information was collected. We also use this information to manage the frequency and type of advertisements you see across your devices.
Measuring the effectiveness of advertisements: We use the information we collect to measure and analyze trends, usage, and the effectiveness of our Services and the advertisements we and our business partners serve, including clicks and views of advertisements and any resulting purchases, as well as physical visits to retailers or other businesses.
Creation of audience segments: We develop audience segments that consist of combinations of various data, including consumer location activity, purchase intent, and online and offline interests based in part on your online activity. We may offer these audience segments for licensing by third-party data providers and cloud marketing providers.
Cross-device linking: We use the information we collect to establish connections among related web browsers and devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. For example, we may match a user’s browsers or devices if they share similar attributes that support an inference that they are used by the same person or household. This means that information about website activities or application usage history on your current browser or device may be combined and used with information collected from your other browsers or devices.
Building Customer Profiles: Our business partners may provide us with their customer data (which could consist of postal or email addresses or purchasing data), and we may match that customer data with the applicable digital households and then enrich each digital household profile with real-time interest and location activity.
Other Uses: We also use the information you provide to use to operate the Services, including:
- personalizing the types of information that you receive from us;
- assessing trends in your use of the Services or purchases of products or services;
- customizing, improving, and developing content and functionality that helps us better serve your needs;